How to Assess and Improve Your Business’s Online Visibility

Welcome back to Day 2 of our series! Yesterday, we discussed the importance of having a website to increase your small business’s visibility. Today, we’ll dive deeper into evaluating your business’s online visibility and what you can do to ensure your website is easy to find and engaging to potential customers.

Now that you understand why a website is crucial for your business’s growth, let’s assess how visible your business is on the web. If you’re not showing up in search results, you’re missing out on valuable customers!

Steps to Improve Your Online Visibility:

1. SEO Audit
   Conduct an SEO audit on your website to make sure your business is appearing in the right search results. Focus on optimizing keywords relevant to your services and location.
2. Google My Business
   Set up or update your Google My Business profile so that your business shows up in local search results. This is a key step for driving traffic to your website.
3. Social Media Integration
   Link your website to your social media profiles. This increases your visibility and creates more opportunities for customers to find your business online.

What You Can Do Today:

Actionable Task:

1. Conduct a simple SEO audit of your website using free tools like Google Analytics or other SEO plugins.
2. If you don’t have a Google My Business profile, create one. Make sure your business name, address, phone number, and website are all up to date.

Follow the Series:
We’ll continue this journey together, showing you how to fine-tune your website and optimize it for greater success. Be sure to come back every day to stay on track!

Want to learn more about boosting your online visibility?
Book a Free Business Assessment or grab a R999 Website Deal.
(deals available for a limited time only. book now to avoid disappointment)